Competition is a great thing!
Beginning in November, Amazon will begin offering free downloads of Kindle for PC, an e-reading application that will allow consumers to download Kindle edition e-books to any PC running Windows 7, Windows XP or Windows Vista and read them on the PC. While the new application will allow Kindle owners to read their previously purchased Kindle titles on their PCs, it will also allow anyone with a PC to buy and download Kindle e-books directly to their PCs.